Green Leaves


Our goal is to earn and keep your uncompromised trust. Different industries face different arrays of challenges and our methods reflect this. Our data intake, analysis, and rating systems are meticulously designed to assess industry-specific challenges, are completely transparent, and are simplified to be made easy-to-understand and practical for use. We place a high value not only on rewarding companies who currently meet benchmarks of consciousness, but also on incentivizing, assisting, and rewarding companies who commit to and demonstrate progress.

Process and Methodology

Our methods are developed by sustainability engineers, corporate social responsibility managers, market analysts, and healthcare professionals. These methods are overlooked by the Footprint Advisory Board. More information about the team and Advisory Board is available on our pitch deck.



  • Waste and Resource Management

    Evaluates utilization and reduction of water and materials, including chemicals, of companies as well as their supply chain(s). Evaluation of materials includes use of alternative sustainable products and processes, utilization of recycled post-consumer materials, recycling of materials to be otherwise wasted, and packaging.

  • Carbon Footprint

    Evaluates a company’s efforts to reduce its carbon footprint. This includes energy use, use of renewable energy, carbon offset programs, building design, sourcing, and emissions of CO2 and other Greenhouse Gas Emissions.

  • Transparency

    Evaluates transparency of operations, including policies and reporting.

  • Products and Operations

    Evaluates impacts of the company’s products. This includes production, facilitation, and support of products and operations that positively or negatively impact environmental sustainability. This section also evaluates relationships with environmentally-impactful entities as well as pioneering initiatives to become early industry leaders with respect to environmental sustainability.


  • Human Rights and Support of Vulnerable Peoples

    Evaluates commitment, locally and globally, to upholding fundamental human rights. This includes but is not limited to forced/compulsory labor, child labor, fair wages, and workplace safety. We evaluate supply chain operations, disclosure, and transparency (particularly of overseas sources). This includes not only upholding the fundamental human rights but the support of indigenous, oppressed, and disenfranchised populations.

  • Altruism, Philanthropy, and Community Enrichment

    Evaluates the impact on local and global communities through charitable events, donations, community service.

  • Impacts of Products and Operations

    Evaluates impacts of a company’s products and operations on communities. This includes production, facilitation, and support of market opportunities and/or goods that enhance the advancement and well-being of communities. This also includes partnerships and relationships with community-impactful entities as well as pioneering initiatives to become early industry leaders with respect community betterment


  • Employee Diversity and Labor Culture

    Evaluates workplace culture including diversity, provision of equal opportunities, fair treatment of employees, protection of labor rights, fair compensation, promotion of work-life balance, and employee involvement within company management.

  • Reporting and Transparency

    Evaluates the presence of sustainability reporting along with their transparency and compliance with standards. This includes 3rd party auditing.

  • Ancillary Ethical Considerations

    Evaluates ethical actions difficult to fit under other categories. This includes selling/trading personal information to third parties and involvement (directly and indirectly) with propagation and distribution of unsolicited advertisement.